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Rihanna Makes Snapchat  Loses $1bn after advert appearing to promote domestic violence

Rihanna Makes Snapchat  Loses $1bn after advert appearing to promote domestic violence

Rihanna Makes Snapchat  Loses $1bn after advert appearing to promote domestic violence

Rihanna wiped out about $1bn off Snapchat parent company on Thursday when she totally criticised the messaging app for placing an advert that appeared to make a mockery of domestic violence as a former victim.

Snapchat’s shares fell almost 5pc as the pop star criticised the app via Instagram post,

Rihanna dropped a post on her verified Instagram account saying “Now SNAPCHAT I know you already know you ain’t my fav app out there! Riri continued with her statement saying “But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ainìt that dumb!”

Riri was responding to an advert on the social media app asking users if they would rather “slap Rihanna or punch Chris Brown”.

Chris was convicted in 2009 for domestic violence and felony against the Barbados born singer Rihanna, when the two were in a romantic relationship. The incident led to the cancellation of both their Grammy performances in 2009.

The incident is claimed to be the latest example of the celebrity’s unmistakable ability to affect Snapchat’s share price.

Kylie Jenner also set the company’s share price tumbling last month when she said: “So does anyone else not open Snapchat anymore? Or is it just me…ugh this is sad”.

The company later apologised for the advert on Thursday, “We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again,” Snap said.

Rihanna

 

The advert promoted a mobile game called Would you Rather, was deleted along with the advertiser itself. The singer appealed to her fans to delete Snapchat, which is popular among teenagers and young adults.

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